Advice for Life is the same company, same shop, same Advice as Your True Nature—with a whole new look.

TREES ARE OUR ROOTS

Planted in Fort Collins, CO and now growing in Bend, OR! We have worked for the last twenty years to love nature, create products, give back to our community, and celebrate nature & human nature. We offer folks a chance to purchase something that will make them laugh, give them profound wisdom, teach them to take care of the earth, encourage them to have a low impact on resource usage and it’s an all around win-win!




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ILAN SHAMIR

FOUNDER

“When loved ones come home,
always run to greet them!”
Advice from a Dog

shop dog

PATTI SLADE

OPERATIONS MANAGER

“Find your oasis”
Advice from a Palm Tree

SHOP TREE

ALLISON RITTNER

ASSISTANT MANAGER

“The beauty is in the journey”
Advice from a River

Shop river

Christina Richartz

SOCIAL MEDIA and MARKETING

"Take time to smell the flowers!"
Advice from a Butterfly

SHOP BUTTERFLY

JACK REICH

WAREHOUSE AND ASSEMBLY
CLERK

“Be FULL of bright ideas"
Advice from a Firefly

Shop Firefly

Alex Gage

PRINT AND PRODUCTION
OPERATOR

“Pack life with good memories!"
Advice from a Wolf

Shop Wolf
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the founder

ilan's journey

In 1992, Scott Alyn’s life took a turn. He was struggling with work and the important relationships in his life. Looking for guidance, he felt the deep-ridged bark of a more than one-hundred-year-old cottonwood tree and thought, “I need your help...“Can you give me some advice?” That was the day he discovered his own True Nature. Scott changed his name to Ilan Shamir, which means “protector of the trees”, and founded Your True Nature to help others seek some well-needed advice. We remain committed to honoring the planet by inspiring you to live your own true nature

Read Ilan's Journey
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giving back is at our company's core

Find out how we commit to making a difference in our workplace, our communities, our country and our planet.

LEARN MORE