How it all began.

Our Father-Daughter Team

In 1992, Scott Alyn’s life took a turn. He was struggling with work and the important relationships in his life. Looking for guidance, he felt the deep-ridged bark of a more than one-hundred-year-old cottonwood tree and thought, “I need your help . . . Can you give me some advice?” That was the day he discovered his own True Nature. Scott changed his name to Ilan Shamir, which means “protector of the trees”, and founded Your True Nature to help others seek some well-needed advice. Just like trees, ideas and children grow up, too. At age 11, Ilan's daughter, Laurel, earned her allowance by typing and packing orders. Now, 20 years later, Laurel has taken the lead with her love of the earth and a vision for the years ahead. Her proud papa still lends a helping hand while taking life a little easier now. We remain committed to honoring the planet by inspiring you to live your own true nature.